In order to do this, click on the create button on the top right and then select the marketing activity you would like to create. In this case I actually would like to create a new workflow and not modify an existing one. Programs, campaigns, deliveries, landing pages as well as workflows. Here you see the list of all the marketing activities available. You can do this if you’re on the home screen through the marketing activity card or if you’re anywhere else in Adobe Campaign through the top navigation. In order to create this workflow, I will need to navigate to the marketing activities. We will be creating a workflow that will send our monthly newsletter. In this video I will explain how you can send en email through a workflow. Selecting a region changes the language and/or content on browser does not support the iframe element. Otherwise, your unsubscribe link will get all the attention. And provide your readers with valuable information in each send. Don’t bombard your email list with too many emails. Don’t be misleading with your subject line. Treat your audience as you’d like to be treated.A subject line may seem like an afterthought, but it’s the most important part of your email - it’s your one chance to convince someone to open it. Spend time crafting intentional subject lines.Responsive designs that translate well on any screen size are critical for an email campaign’s success. As of July 2019, nearly 62% of email opens occurred on a mobile device. Optimize your designs for mobile devices.

Once your team has developed an email design that works, create an email template to save time when designing future emails.Īdditional things to remember about marketing emails. Model your emails after your website as well as any landing pages your email leads to. Use brand-consistent design elements, like your logo, color palette, typography, and other building blocks from your brand kit. Weave your brand’s visual identity into your email designs to strengthen your organization’s brand recognition with each send. An inverted triangle works well for a simple notification email, a zigzag shape for a stylish e-commerce email, and a neat and tidy column for an information-packed email newsletter. Build a wireframe to plan out the visual elements of your email to ensure there’s a downward flow. Your email layout should encourage the viewer to keep reading. Use a design that guides the eyes downward. Look for on-brand images that fit with your brand identity as well as the overall color scheme of your email. Animated GIFs can add intrigue to your message, but note that too much movement can create loading issues. Include descriptive alt text in case images break or your reader is using a program for the visually impaired. Images for emails rarely need to be wider than 800 pixels. Use web-optimized images that load quickly. Text-link CTAs or buttons with a simple outline can be effective secondary CTAs. Your main CTA should be higher up in your email, with secondary CTAs coming later.

Use colors that pop to signify which action is most urgent. If the email requires multiple calls-to-action (also called CTAs or action buttons), organize them in a hierarchy. Focus on one main call-to-action.īe clear about where the reader will go when they click. White space, or areas empty except for a simple background color, ensures your content doesn’t feel crowded or overwhelming and helps emphasize important elements. Text should be broken down into larger headlines and smaller digestible chunks. Use designs that developers can build with html and carefully curate content to ensure it shows up well on multiple email clients. Make sure your emails are easy to read for a busy audience. Make it clear to the reader what you want them to do with strategically structured email content. Increase click-through rates and inspire action through compelling email design. Almost 40% of emails are viewed for about eight seconds orless, so make it quick and easy for readers to see what’s important about your message. But it’s crucial to get the design right. Email is an essential way to communicate with an audience.

Adobe mail designer